Annual Appeal

Museums elevate.

Museums enrich lives and enhance learning. Museums are timely, thought-provoking, fun, intriguing and personal.

By igniting passion for art in people of all ages, WFMA programs build life skills and a legacy of giving in support of the arts for the future. Your gift to the Wichita Falls Museum of Art at MSU Texas has an immediate and lasting influence.

Your generosity allows audiences to…


Collaboration with MSU academic departments, WFISD programs, and area mental health practitioners integrates visual literacy with interdisciplinary learning. At MSU, Museum assignments teach students to slow down and truly examine and interpret a world outside of themselves.

The 2021 fall semester brought over 200 MSU students to the Museum. Students said they learned details matter, developed a new perspective, connected with their emotions, saw meaning below the surface, and experienced belonging.

MSU nursing students use visual literacy to develop trust in teamwork, empathy, and observation skills.

Café con Leche college-bound high school students work with the museum’s curator to organize an exhibition opening March 5, 2022.


Experiencing art in person encourages audiences to foster lifelong relationships with the visual arts. Studies say enjoyment of the arts provides much-needed stress relief. Museum exhibitions and programs allow participants to experience the wonders of visual art and to participate and contribute.

As we look ahead, we aspire to bring exhibitions with national scope as well as organize an artist’s solo exhibition and continue to celebrate the WFMA Permanent Collection.

National studies show people of all ages visit museums to create memories and have fun!
Welcome back to dancing at the Priddy Pavilion during the Live at the Lake concert series!


Designed and led by local artists, On the Wall art-making workshops use a exciting combination of art historical instruction and hands-on activity to foster a deep connection with artworks on view or in the Permanent Collection.

Additionally, WFMA Community Projects, including MSU study nights, engage a specific community group in a creative activity that is relevant to participants outside of the museum and brings the group into the museum around this relevance.

MSU non-traditional students build community with each other during study nights at the WFMA, where children are welcome!
Students and community members engage with the WFMA during Hispanic Heritage Month.

These are just some examples of the difference WFMA donors make. Individual gifts, added to support from MSU Texas and the Museum Trust Fund, help sustain WFMA programs and exhibitions that instill empathy, trust, and confidence.

To become a donor click here to make a gift online!

We thank you for supporting the visual arts at the Wichita Falls Museum of Art at MSU Texas!